Key Finding #3: Riders want information that can help them remember why they marked drivers as their favorite
In the test, riders mentioned that they would like to see more personal related information of the specific driver. Things like ride history and past trips might help. In addition, riders also pointed that the three-dot icon was confusing and they had a hard time recognizing the badge icon for each driver. When prompted what information would be helpful for riders to recall a driver, one participant said "something like a hashtag would be super helpful".
Solution - Add more relevant driver information
Therefore, we removed driver ratings, since riders only care about their personal experience with the driver, not an overall average rating. Then we added previous trips, total number of trips, and last trip to help riders recall their ride. We also made compliments more legible by using text instead of the badges that currently exist.